Speakap Support

Creating and configuring a Volume Purchase Program account.

The Apple Volume Purchase Program allows Speakap to publish our white label application for your organization. After configuration, employees are able to download the application for free using unique codes in the Apple App Store. 

This article will guide you through the process of creating and configuring an Apple Volume Purchase Program account (also referred to as VPP account).


In order to create a VPP account, you need the following information: 

  1. An email address that is not yet associated with an Apple ID;
    Please note: it is not possible to create a VPP account with an email address linked to an existing Apple ID!
    Please note: Each country has its own Apple App Store. VPP codes generated for the Dutch App Store cannot be used by users of the Belgian App Store, for example. 
    If you would like to make your organization's white label application available in multiple territories, you need to walk through this procedure for each country. 
  2. Your organization's basic details (like VAT number and address);
  3. Your organization's D-U-N-S number.
    More information on how to request your organization's D-U-N-S number is provided in Section 1: Requesting a D-U-N-S Number.

Section 1: Requesting a D-U-N-S Number

D-U-N-S is a globally recognized system developed by Dun & Bradstreet (D&B). The D-U-N-S system allocates a unique identifier to companies. 

Please request a D-U-N-S number on the following D&B link: https://europe.dnb.com/find-my-duns/ 

Enter the following information on https://europe.dnb.com/find-my-duns/:

  • your first and last name;
  • your email address;
  • as reason for requesting your D-U-N-S Apple VPP account;
  • the country your organization is located in. 

Click Next > to go to the D-U-N-S number search and registration screen.
Please note: we use Speakap's D-U-N-S number and corporate information in this article.

Search for your organization using at minimum the organization name and click on the right record. 

You will be taken to the confirmation screen. If you haven't landed on this screen yet, click Apply for a D-U-N-S® Number

Click Confirm > to request the D-U-N-S number. You will receive the D-U-N-S number in an email on the email address you provided in the first screen:

Section 2: Creating an Apple VPP Account

After requesting and receiving your organization's D-U-N-S number, you need to create a VPP account for each country in which you want to distribute the white label application

Please note: the email address use cannot have an Apple ID associated to it. Apple does not allow previously used email addresses to create a VPP account.

Click the following link to start creating a new VPP account: https://deploy.apple.com/qforms/open/register/index/avs

  1. Choose the applicable Country or Region right below (for example choose Belgium to create a Belgian VPP account) and click on Enrol Volume Purchase Programma;
  2. Complete all the fields in the Your details screen and click Next;
    Please note: the email address use cannot have an Apple ID associated to it. Apple does not allow previously used email addresses to create a VPP account.
  3. You will now receive an email from Apple on the specified email address.

    You now need to configure the Apple ID using the provided instructions in the email. Click Sign in;
  4. You are being taken to appleid.apple.com. Use the email address and temporary password from the email in step 2 to log in;
  5. Enter a new password that is up to Apple's security standards and click Change Password;
  6. Verify your email address by clicking Continue. A verification code is sent to your email address;
  7. Enter the verification code in the screen below and click Continue;
  8. Enter your birthday using the mm/dd/yy (month, date, year) format and set up security questions in order to ensure your Apple ID is secure and click Continue.
    We recommend you store the answers to these security questions in a safe location;
  9. Your Apple ID has now been created and configured.

Click Section 2.2: Continuing VPP Account Configuration to continue your VPP account configuration.

  1. Go to deploy.apple.com to continue the configuration;
  2. Fill in your organization's details in the Organization Details screen and click Next;
    Please note: fill in the D-U-N-S number you requested in section 1 under D-U-N-S Number;
    Please note:
    Speakap's company information is used in the example below.
  3. Review all entered information in the Review Your Information screen to ensure all entered data is correct. If you made a mistake, please click Edit and correct the data. Did you enter everything correctly? Please click Submit to finalize setting up the VPP account;
    Please note: did you go back to step 2 after completing step 3? In that case you have made an error in step 3. 

    Correct the entered information so it matches the D-U-N-S registration and resubmit the form.
  4. Your submission is now in review at Apple. They will review your submission within five business days. You may review the status of your submission on deploy.apple.com;

Section 3: Generating VPP Codes

Share the email address you used with Speakap in an email to vpp@speakap.com, so that we are able to link the white label application to this account.

Please note: we would also like to receive the name of your network / organization in the email, as well as the country you set up this VPP account for.

Once the VPP account has been successfully created, approved by Apple and processed by us, Speakap needs to receive VPP codes, so that we can enable the app distribution.

VPP codes are free of charge and will be used by employees to download the application with. 

Please note: this section cannot be completed before Speakap has finished work on adding your white label application to your VPP account.

As soon as your app is available, you will receive an email from Apple. An example email is shown in step 5 of this section.

  1. Go to vpp.itunes.apple.com;
  2. Click Go to the Business Store > (below the header Business);
  3. Log in with the VPP account you created in Section 2: Creating an Apple VPP Account;
  4. If the notification "This Apple ID has not yet been used with the Volume Purchase Program for Business" is shown, click Continue.
  5. Click on the white label application;
    Please note: the white label application will only be visible after Speakap has created the white label application for your organization. Once the white label application is available, you will receive the following email from Apple:

    Please note:
     do you see the message "Your account cannot use this website. Your D-U-N-S number was not available from DS" instead of your application?
    In this case, your VPP account application may still be in review. Please check the status of your application deploy.apple.com (as previously described in step 4 of Section 2.2: Continuing VPP Account Configuration). 
  6. Fill in the desired amount of VPP codes in the box below Quantity. We recommend to start with 5000 codes;
  7. Select the option Redeemable Codes under Distribution type;
  8. Click Review order;
  9. Click Place order to finalize your VPP codes request. As soon as the codes are ready for download, you will receive the following email from Apple:
  10. Follow the instructions in this email in order to download the spreadsheet with VPP codes.

Section 4: Sharing Information with Speakap

Lastly, Speakap needs to receive all relevant information.

We would like to receive the following information in an email addressed to vpp@speakap.com:

  • Name of your network / organization;
  • The codes received at step 10 of Section 3: Generating VPP Codes.

Checklist creating and configuring VPP account

  • Section 1: Request D-U-N-S number;
  • Section 2: Create new Apple VPP account;
  • Section 2: Provide Speakap with VPP account email address;
  • Section 3: Request codes;
  • Section 4: Email all information to vpp@speakap.com